A slick new design, along with a comprehensive resource for clients

Background

Airport Media, Inc. (AMI) provides large-format advertising on private airport parking shuttle buses. This form of media reaches the highly coveted frequent traveler in a unique and extremely effective manner. AMI’s recent campaigns include American Express, AT&T, AFLAC Insurance, Chase Bank, and Frontier Airlines.

Objectives

AMI wanted to redesign their site and present a professional, sophisticated, and urbane visual identity. It was also necessary for the site to provide a comprehensive and easy-to-use resource for advertising agency personnel, such as marketing directors, product managers, account directors, media planners, and media buyers. The main challenge involved in this project was to update the presentation of data so that a great deal of information could be displayed in a relevant and intuitive manner.

Solution

AMI’s redesigned Web site presents clean, direct imagery, and combines a high-style contemporary flair with intuitive technical functionality, drawing tremendous praise from its users. Verascend designed and built a Web site to maximize usability through the capabilities of HTML, Cascading Style Sheets, and JavaScript. This site has become a viable tool for the advertising personnel audience and has allowed AMI to increase their presence in many major airports across the country.